Digital Bootcamp

I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off. - Tyler Durden. I chose this paragraph from one of my favorite movies "Fight Club." I can quote almost every line in this film because it resonated with me so much. The whole movie I found myself saying, "Fuck, that's exactly how I feel?! I like this movie." The movie managed to get it's point across by somehow talking with me... Not at me. This is the mistake that most companies have and will always make. After reading through "The Cluetrain Manifesto '95 Thesis I couldn't help but think of the quote above. Companies and massive organizations have shoved their "manifesto type robot voices" at us through whatever channels they could. They never spoke to us as human beings rather than what they thought to be "their target market".. And slowly we got tired of it. We're upset that we're not millionaires, movie gods, and rock stars and we're very, very pissed off about that... Only now, we have the tools at our disposal to become famous on our own. A tweet could reach millions. One video recorded on your cellphone could land up on the desk of a movie producer...hell, we don't even need movie producers to make us famous anymore. Our network is slowly...no, rapidly becoming more connected than yours. So while we appreciate you telling us to "Think Different, Just do It and Open Happiness"... We Just Did It, yesterday, and we're starting to Think Differently about Opening Happiness...There's too much sugar in that. We found that out ourselves. And we're drinking something new. You'll probably hear about it in a few years. Thanks ;)